Boost Lumberyard Sales with GAF Warranties & BPI Support Services

At a fundamental level, a roof represents security — protection from the elements and the harshness of the world outside. It’s safety, trust, and peace of mind. Warranties are particularly important when it comes to selling roofing materials because warranties give buyers the comfort of knowing their investment in that essential protection is protected and secure.

That’s why BPI’s partnership with GAF Roofing is so successful. For more than a century, GAF has been a proven leader in developing innovative and durable roofing materials and providing reliable, enhanced warranties that give buyers the sense of security they need to make purchases with confidence. BPI and GAF work together to bring the best roofing products backed by strong warranties and training to lumberyards and their contractors.

>> More Than Materials: GAF and BPI Services That Support Your Lumberyard

GAF Warranties: A Key Differentiator for Lumberyards and Contractors

GAF’s comprehensive warranties are a powerful tool that helps lumberyards win and retain contractors’ business. For buyers who are already attracted by the quality of GAF’s materials, a solid warranty can help seal the deal — providing that extra level of value that helps lumberyards close sales.

Over time, as customers come to trust and depend on GAF’s warranties, they build customer satisfaction, repeat business, and word-of-mouth recommendations from one customer to another.

It also helps that GAF’s warranties offer various options to help suit different customers’ needs, including the Limited Lifetime Warranty, System Plus, Silver Pledge, and Golden Pledge options. Here are two other key benefits of GAF warranties:

Streamlined Process: GAF’s warranties create a smoother experience for the buyer because they’re easy to register and manage, which makes contractors’ post-installation processes simpler and less time-consuming. BPI helps lumberyards capitalize on this value by educating contractors about GAF warranty options and assisting with warranty registration. Doing so allows lumberyards to earn loyalty and positive feelings by reducing the administrative burden for contractors.
Value to Homeowners: Contractors can also point to GAF’s warranties as a selling point — especially because they’re transferable to subsequent owners, which locks in their value. This strongly incentivizes contractors to prioritize their relationship with lumberyards that deliver this durable extra value.

A Closer Look at GAF Warranties

GAF offers a range of warranty options to suit the needs of different customers.

Standard GAF Limited Lifetime Warranty

GAF starts by offering excellent coverage with its standard warranty. Here are a few of its essential benefits.

It covers manufacturing defects for the lifetime of the shingles.
It includes non-prorated coverage for the first 10 years.
It’s transferable to a new homeowner — adding property value.

>> Learn about the benefits of warranties available for the residential GAF Roofing System

Enhanced Warranty Options (Certified Installation Required)

There are enhanced options for customers looking for extended time frames and added benefits.

>> System Plus Warranty:

Includes extended coverage of manufacturing defects for all GAF components.
Provides non-prorated coverage for up to 50 years.

>> Silver Pledge Warranty:

Adds workmanship coverage for up to 10 years.
Includes tear-off and disposal costs if repairs are needed.

>> Golden Pledge Warranty:

Provides comprehensive coverage for both materials and workmanship.
Includes 25 years of workmanship coverage.
Requires a 40-point inspection by GAF professionals.

>> Impact-Resistance Warranty Coverage:

GAF’s Class 3 and Class 4 impact-resistant shingles provide extra durability and protection that’s especially valuable for homeowners and business owners in areas with a heightened risk of hail damage.
For those purchasers who’ve invested in Class 3 and Class 4 impact-resistant shingles, GAF’s Impact-Resistance Warranty Coverage provides specific benefits, including assurance against material failure in moderate to severe hailstorms.

>> Learn more about GAF’s impact-resistant shingles

>> Algae Protection Warranty

GAF’s algae-resistant shingles help guard against the unsightly staining and discoloration caused by blue-green algae. GAF’s StainGuard Plus™ warranty offers special protection for select shingles (e.g., Timberline UHDZ®), with coverage for up to 10 years against discoloration caused by algae.

The Importance of Proper Installation and Certified Support

It’s important to note that GAF warranties require installation by certified professionals to ensure the work is handled properly for maximum durability and longevity.

This policy helps create extra security and value for property owners since unprofessional installation can reduce roof performance and increase the risk of damage as time goes by. For this reason, improper installation can void warranties.

To help ensure quality installation, GAF offers training programs for certified contractors, as well as marketing and technical resources to support sales and service.

How BPI Supports Contractor Efficiency Through Lumberyards

BPI uses its partnership with GAF as yet another way to help lumberyards stay competitive. To achieve (and exceed) their business goals, lumberyards must stock high-quality products like GAF shingles. They should also ensure the logistical side of doing business is fully optimized for contractors.

BPI puts a special focus on strengthening the capabilities of lumberyards in a way that makes it easier for contractors to work with maximum efficiency, which in turn builds loyalty to the lumberyard. Here are some crucial ways that BPI helps lumberyards raise the bar:

Inventory Management and Availability

Reliable Supply of GAF Products: Contractors thrive on dependable access to roofing materials — especially during peak seasons or after severe weather events when demand for impact-resistant shingles inevitably spikes. BPI ensures inventory levels stay consistent so lumberyards meet contractor demands without stressful delays.
Specialized Stocking of High-Demand Products: BPI leverages market insights and data to help lumberyards stock the most popular and regionally relevant GAF products, such as Class 3 and Class 4 shingles for hail-prone areas. This strategic approach to inventory management eliminates the need for contractors to shop around, keeping them loyal to the lumberyard.

>> How BPI & GAF Help Lumberyard’s Prepare and Meet Storm Damage Business

Simplified Labeling and Packaging

Clear and Contractor-Friendly Labeling: BPI provides shingles with easy-to-read labels that include detailed product information, warranty details, and installation guidelines. They also provide information for the correct job site and unit for multi-home builds. These clearly labeled packages reduce confusion on job sites, allowing contractors to work faster and with fewer errors.
Durable Packaging: BPI delivers GAF products in durable, weather-resistant packaging that protects the materials inside from damage. Contractors appreciate this level of care, which minimizes waste and protects their profitability.

Efficient Delivery Solutions

Timely and Flexible Deliveries: BPI’s delivery network is designed to meet the fast-paced needs of contractors. Whether materials must be delivered directly to a job site or picked up at the lumberyard, BPI offers flexible and convenient delivery options that cater to your contractors’ schedules.
Job Site Deliveries with Specialized Equipment: BPI supports delivery services that utilize crane trucks and other equipment to place shingles exactly where they’re needed, saving contractors valuable time and effort. This convenience reduces the labor required for material handling and increases job site efficiency.
On-Time Delivery Guarantee: BPI’s commitment to punctual delivery helps make sure that contractors can meet project deadlines without delays. This reliability helps reinforce trust between contractors and lumberyards.

Positioning Lumberyards as a Trusted Resource to Drive Growth

By combining high-quality GAF roofing materials, streamlined warranties with a range of options to suit customer needs, and superior logistical support and training, BPI helps lumberyards position themselves as dependable partners who help contractors achieve more than they could on their own.

This powerful partnership helps transform lumberyards into indispensable partners for their contractors — creating the kind of relationships that can build their reputations and boost their bottom lines while driving the kind of sustainable business growth that will continue to thrive in all kinds of weather.