Just because retail businesses with physical locations are often called “brick-and-mortar,” it doesn’t mean they have to limit themselves to brick-and-mortar facades. A fresh, modern look is proven to help bring in more customers. 

Did you know that a study on the effects of remodeling a business found that sales to new customers can increase by 44% after a remodel? Other studies have suggested that 95% of customers consider a store’s exterior when deciding where to shop, and 70% of first-time sales are influenced by curb appeal.  

You may have great products inside, but you’ll never get a chance to sell them if potential customers are put off by what they see outside. A business’s exterior is a physical representation of its brand, so if it’s dated or rough around the edges, customers will (perhaps unconsciously) assume your products are, too.  

Don’t risk blending in with everyone else. A specific, appealing look will boost your visibility by drawing the shopper’s eye. The three most important factors in exterior design for commercial real estate are architecture, atmosphere, and authenticity. 

If you’d like to increase business with an exterior remodel, BPI can help. Siding is one of the biggest elements of any building’s curb appeal, and we’ve partnered with Quality Edge and AZEK Exteriors and other brands to provide an array of attractive siding options, from modern to traditional. 

Go modern with Quality Edge Vesta steel siding 

Quality Edge’s Vesta steel 5” plank siding collection can give your business a bold, contemporary look. By contrasting one of the cooler solid color options, like Midnight Blue or Evening Shade, with a realistic woodgrain pattern, you can draw customers’ attention and present a sleek, forward-thinking brand.  

Vesta steel also holds up to the elements—it won’t warp like wood or crumble like brick. With a Class 4 impact rating and a Class A fire rating, you won’t have to worry about severe weather battering your business. Plus, its paint is resistant to fading in the sunlight and rusting in the rain. Vesta siding is maintenance-free and built to endure for years, meaning lower operating costs and a healthier bottom line.  

Take the traditional route with Quality Edge TruCedar 

If a more traditional look better fits your business’s brand, you could opt for something from Quality Edge’s TruCedar line. Just like Vesta, TruCedar siding is made from durable, maintenance-free steel but with a greater emphasis on simulating the homey look of wood. For example, TruCedar Board and Batten siding can give your business a colonial aesthetic, suggesting deep roots in the community. TruCedar comes in 6” Board and Batten, 6” Lap and Dutch Lap, and Double 4” planks. 

Suppose your business has been around for a while. In that case, TruCedar can help you upgrade your exterior without sacrificing the traditional aesthetic. And because it won’t fade like wood, your business’s exterior will feel timeless.  

Boost design and enhance longevity with AZEK Exteriors 

You can update your business exterior with mixed materials from AZEK® Exteriors. AZEK provides modern and classic designs coupled with advanced performance. Their products, made with low-maintenance, rot-proof PVC, are available in several styles, including bevel, board and batten, and TimberTech cladding.  

If you’d like the traditional cedar siding, AZEK’s Bevel siding is an authentic-looking and long-lasting replacement. You can combine different sizes of AZEK board and batten strips or adjust the spacing to create unique patterns that add texture and shadows to the business’ exterior. Their TimberTech cladding offers the warm beauty of natural wood combined without the laborious, costly, and constant upkeep required with traditional lumber. 

Increase sales with new siding from BPI 

BPI doesn’t just offer excellent products from industry-leading partners like Quality Edge. We carry siding and trim products from AZEK Exteriors, Exterior Portfolio, James Hardie, Klauer, Quality Edge and Royal Building Products that allow you to mix and match materials depending on your design needs.  

Our team of building material experts can help you make the right choices for your business and set your contractor up for on-site success. Reach out today to get started on your storefront renovation journey.