With the number of damaging storms increasing, it’s harder for lumberyards to compete with big-box stores for contractor business. Economies of scale make it tough to compete on price alone. However, lumberyards excel at understanding contractor and homeowner needs—partnering with BPI’s Quick Growth Guide for Lumberyards’ Storm Damage ensures these needs are met.
Forming a partnership with a supplier offering additional resources gives dealers an edge. Collaborating with BPI, which provides product availability and marketing support, helps capitalize on storm damage business. BPI is committed to maximizing your company’s readiness and marketing efforts when storms hit.
How BPI helps their Lumberyards Prepare for Storm Damage Business
BPI’s Quick Growth Guide for Lumberyards’ Storm Damage ensures lumberyards have the materials they need when storms hit, offering consultations for anticipating demand and growing brand recognition. BPI collaborates with dealers to create resources for homeowners and contractors and develops marketing campaigns to boost local awareness.
BPI reps also help dealers improve response times to increased demand for storm repair supplies. Typically, lumberyards face lag time between storm damage and supply orders. With our guide, you can prepare ahead and outpace big-box stores.
Plan ahead with BPI and get Storm Business ahead of Big-Box Stores
With the expertise of BPI and our reps, dealers have multiple opportunities to target storm damage business and respond quickly. Aside from high-quality products from leading vendors, BPI can provide dealers and contractors with leads and optimal inventory levels. BPI reps can aid dealers in increasing this business in a variety of ways:
- A collaborative storm damage action plan so you’re ready to respond right away
- Local storm damage reports within 24 hours with data from GAF WeatherHub to obtain a good estimate of products needed and supply leads for your contractors
- Team up on getting products to your yard before the orders start flooding in
- Collaborative marketing programs to encourage homeowners and out-of-state contractors to buy local at your lumberyard
- Resources and checklists for homeowners and contractors on how to prepare for and deal with storm damage
- Provide hail and storm damage reports for contractors to help build their business with realtors and inspectors
- Training programs for contractors on product compatibility, availability and reparability so they can more accurately estimate storm damage repair
- Storm Restoration Kit for roofing contractors – a checklist of key factors to consider in estimating roof repair or replacement
- Educational sessions by BPI vendors, like GAF roofing and other resources, to help inform your clients on your value
The team at BPI is ready to help your lumberyard increase storm damage business with consulting and resources to ensure your customers know you’re there to help weather the storm. Contact us to get started!
FYI: Don’t miss our tips on Ways Lumber Dealers can Reduce Costs, and The Real Cost of Poor Packaging.